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Federal funding cuts; attacks on equity, immigrants, the guideline of law, and the country's democracy; a new tax expense; and the growing usage of expert system are simply some of the elements that have actually upended the not-for-profit world. Amidst this upheaval, how can funders and their grantees prepare for 2026 and beyond? In this unique bundle, you'll hear from structure leaders and major donors about offering trends in the coming year and efforts to react to Trump administration hazards.
You'll find vibrant predictions from leaders and thinkers throughout the sector about what lies ahead, including what the sector will appear like 5 years from now, and how to respond to what assures to be another unprecedented year. It's time to shed our worry and acknowledge that those who want change will fail if the individuals closest to the money do not have the guts to bear the most run the risk of.
Kathleen Enright, president & CEO, Council on Foundations The philanthropic sector need to be clear-eyed about the obstacles ahead: the pattern of targeted attacks and federal government overreach designed to suppress our most basic freedoms. John Palfrey, president, MacArthur Structure Nonprofits are addicted to the hamster wheel of fundraising, and in 2026, AI might supersize both the wheel and the addiction.
Michael McAfee, CEO, PolicyLink It's hard to imagine passage anytime soon of legislation needing greater payment rates. Bella DeVaan and Chuck Collins coordinate the Charity Reform Initiative, Institute for Policy Studies Interaction is no longer background noise. It's a battlefield. Matt Watkins, CEO, Watkins Public Affairs Funders will converge around pluralism, not because it's simple but because it's necessary.
Dimple Abichandani, author of A New Period of Philanthropy. Lighthouse illustration by Greg Mably for The Chronicle of Philanthropy.
Findings from Church Mutual can help direct nonprofits as they navigate 2026 and modifications in generational offering. In December of 2025, the "2026 Charitable Providing in America" survey was conducted by Church Mutual, taking reactions from 1,010 grownups who contribute economically to nonprofits and other charitable causes. According to an article on the study from NonProfitPro, Church Mutual suggests several important patterns within the not-for-profit fundraising world, consisting of the worrying reality that donors are preparing to downsize their providing in 2026.
Analyzing Non-Profit Versus Corporate Outreach EffortsWith that, here are 5 essential takeaways from the Church Mutual 2026 survey: The Church Mutual study found holy places continue to take in the lion's share of contributions. All 4 generations represented (Gen Z, millennials, Gen X, and Child Boomers) donated primarily to places of worship, making up 74% of charitable donations.
Organizations that have spiritual ties ought to highlight this connection to donors, especially if they actively support holy places or schools. Another important finding from the survey was that donors tended to make their contributions toward completion of the year (OctoberDecember). Across the 4 generations, end-of-year contributions comprised the highest portion, with JanuaryMarch taking 2nd place, followed by AprilJune, then JulySeptember.
Additionally, out of the 4 generations, Gen Z was most likely to give during the slowest time of the year (JulySeptember). Those who work in the not-for-profit space must take note of the end-of-year influx in donations, which suggests that OctoberDecember campaigns such as Giving Tuesday events, matches, and so on, could generate a fundraising windfall.
That said, "slow-down" periods should not be neglected, as the younger generations may still be inclined to provide even when the older ones are not. The survey contains an area that details "donation expectations" for 2026, and it is these findings that may sound alarm bells. On the one hand, around half of donors (48%) stated they will not make any modifications to their monetary contributions, with Boomers being the group most likely to leave their charitable providing unchanged.
Millennials were recognized as the group probably to cut their giving, whereas Gen Z was not just recognized as the group least likely to cut their giving, but also the group most likely to increase their providing in 2026. Church Mutual has a couple of sections dedicated to the primary financial issues of donors, something that falls beyond the scope of this post.
One finding that nonprofits ought to also know is that a bulk of donors have concerns about the monetary health of the groups they support. Church Mutual found that 54% of donors are fretted about the monetary health of the recipients of their donations. By generation, Gen Z was the most concerned, followed by millennials and Gen X respectively, while Boomers were the least concerned.
They should be prepared to deal with more youthful donors' issues and be proactive in resolving any problems afflicting the organization internally. Doing so might make a distinction in winning over younger donors during economically uncertain times. While lower monetary contributions may be uneasy for nonprofits, there might be some good news.
When asked if they would increase "time and effort" to help in other methods ought to they lower their financial contributions, a majority of donors indicated they would; 26% said they were "highly likely" and 32% said "rather most likely," equating to 58% of donors in general. The study recommends these actions could suggest "strong potential to convert minimized financial providing into more volunteering, advocacy, or other non-financial assistance." In the face of smaller monetary contributions, nonprofits ought to lean into other channels to engage their donors.
Analyzing Non-Profit Versus Corporate Outreach EffortsThere are other findings from Church Mutual that were not covered in this post, such as donation approaches and the leading financial top priorities of donors, and so I motivate all those in the not-for-profit area to go through the report. The findings from Church Mutual can help assist nonprofits as they navigate 2026, specifically as Gen Z begins to take on a more prominent role in the offering world.
Subscribe to the Johnson Center's e-mail newsletter! This year marks a milestone for the Johnson Center: the tenth edition of our 11 Trends in Philanthropy report. What started in 2017 as a modest supplement to our yearly report has grown into a widely checked out and discussed publication, reaching more than 100,000 readers each year.
Normally, these short articles explore new shifts or progressing movements throughout the field of philanthropy. For this tenth edition, however, we have actually taken a different approach. Instead of determining a wholly new set of emerging patterns, we have turned our attention backward to assess the themes that have formed our sector over the past 10 years, and to call both sustaining shifts and brand-new developments.
It is also an acknowledgment of the minute we find ourselves in a moment of hyper disturbance, that combines both terrific anxiety about where we are headed and fantastic possibility for what could come next. Our future feels more unsure than ever, however the chance to produce and scale life-altering developments for our neighborhoods feels present.
As executive orders, legal contests, and legal debates play out, we do not have a clear image of how much federal funding has actually been rescinded or kept from nonprofits and communities. We do not understand the number of nonprofits have closed or will close their doors, the number of personnel have lost their jobs, or the number of communities have actually lost access to important services.
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